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VISTORBELITUNG.COM,The intersection of mainstream retail giants and the burgeoning world of digital assets is heating up. OnePay, the fintech company majority-owned by retail titan Walmart, is reportedly preparing a significant move into the cryptocurrency space, with plans to offer Bitcoin (BTC) and Ether (ETH) trading and custody services directly within its mobile application.
The rollout, expected later this year, positions OnePay to directly compete with established finance and payment apps like PayPal, Venmo, and Cash App, which have already integrated crypto functionalities. By embedding digital asset trading, OnePay is executing its strategy to evolve into an “everything app” for digital finance, similar to China's WeChat. The platform already offers a range of services, including high-yield savings accounts, credit and debit cards, and buy-now-pay-later loans.
Crucially, the new crypto feature is set to create a seamless bridge between digital assets and traditional commerce. Sources suggest that OnePay users will be able to convert their crypto holdings, starting with Bitcoin and Ether, into cash within the app. These converted funds can then be utilized for everyday expenditures, including making purchases at Walmart stores both in-person and online or paying off outstanding card balances.
This integration leverages OnePay's significant access to Walmart’s massive customer base. With the OnePay app already integrated into the checkout process at the world's largest retailer, the crypto offering will be placed directly in front of millions of American consumers, accelerating mainstream adoption.
To power this venture, OnePay is said to be partnering with Zerohash, a crypto infrastructure startup. This collaboration underscores the increasing institutional demand for reliable and regulated crypto back-end services.
The timing of this announcement is particularly noteworthy, as it coincides with a generally positive market sentiment for digital assets. Furthermore, regulatory discussions in the U.S. have recently shown a more accommodating posture toward financial platforms that seek to combine multiple services, including trading and custody of digital assets, under a single regulatory umbrella a development that favors OnePay’s “super app” ambitions.
The introduction of Bitcoin and Ether to a fast-growing, Walmart-backed finance app is a strong signal of crypto’s deepening penetration into the core of American consumer finance. The potential to turn digital holdings into purchasing power at the largest retailer could prove to be a significant catalyst for broader adoption.
#Bitcoin #Crypto #OnePay #Walmart #Fintech #DigitalFinance